- Expands in-house production of crisped quinoa and other nutrient-dense ingredients with proprietary technology
- Strengthens Undercover’s ability to drive innovation in snacks and functional food categories
- Establishes a dedicated company focused on quinoa supply chain and ingredient development
EAST HANOVER, N.J., Feb. 21, 2025 /PRNewswire/ — Undercover Snacks, the fast-growing, secretly better-for-you snack brand known for its delicious, crazy-crispy chocolate quinoa crisps, today announced the launch of Undercover Ingredients, a cutting-edge ingredient processing facility located at its East Hanover, NJ headquarters.
Undercover Ingredients producing premium crisped quinoa – using an all-natural process without extrusion, oil or additives – at its new state-of-the-art processing facility.
“With Undercover Ingredients, we’re vertically integrating to secure a profitable, high-quality supply chain that fuels our rapid growth and unlocks new opportunities for innovation,” said Diana Levy, CEO and Co-Owner of Undercover Snacks. “Quinoa is an extraordinary superfood—a complete plant-based protein rich in fiber, essential amino acids, antioxidants, and key minerals. This new facility ensures a consistent, scalable supply of crisped quinoa to support our aggressive expansion while also allowing us to develop innovative applications for quinoa and other functional ingredients across multiple food categories.”
“This marks a significant strategic milestone for Undercover,” added Michael Levy, Chairman and Co-Owner of Undercover Snacks and Undercover Ingredients. “We’re now producing crisped quinoa at scale using our proprietary, all-natural process that delivers an exceptional light and crispy texture and collapsible crunch —without extrusion, oil, or additives. With Undercover Snacks now available in over 25,000 stores and served on major airlines, we’ve become one of the largest quinoa purchasers in the U.S. Undercover Ingredients strengthens our supply chain while enhancing our ability to drive innovation, not only within our core snack line but also in adjacent high-growth categories including savory snacks, breakfast foods, GLP-1-friendly treats, nutrition bars, and cereals.”
About Undercover Ingredients
Undercover Ingredients is an advanced ingredient processing company focused on producing nutrient-dense, functional superfoods—starting with its premium, all-natural crisped quinoa. Based in East Hanover, New Jersey, the company was established to strengthen the supply chain and innovation pipeline of Undercover Snacks, whose Chocolate Quinoa Crisps are available in over 25,000 retail locations nationwide, including Whole Foods, Sprouts, Target, Kroger, CVS, and other major grocery, convenience, and club chains. The brand is also a complimentary in-flight snack on United Airlines, with millions of its allergy-friendly, gluten-free Chocolate Quinoa Crisps served monthly.
Undercover Snacks (Undercover Chocolate Company) and Undercover Ingredients are majority-owned and operated by Michael and Diana Levy.
Media Contact
Kate Amabile – [email protected]
973-665-8150
www.UndercoverSnacks.com
SOURCE Undercover Snacks
