By choosing lower temperatures and shorter cycles, consumers can extend the lifespan of their garments by over 50%, according to a recent seven-year analysis program conducted by Electrolux Team. The study, published in the fourth edition of The Truth About Laundry report, focused on the impact of different washing treatments on the durability of clothing, specifically denim jeans and T-shirts.
The research introduced a new metric called the Electrolux Serve Index, which measures the effects of various washing methods on clothing longevity. For example, washing a T-shirt at 30°C for 59 minutes can extend its lifespan by more than 50% compared to washing it on a regular 40°C cycle for up to 120 minutes. The same results were observed for denim jeans as well.
Elisa Stabon, Head of Product Experience at Electrolux Team, emphasized the importance of wearing clothes more times in between washes and washing them in gentler conditions to reduce the significant environmental footprint of clothing. The fashion industry is responsible for more annual greenhouse gas emissions than all global flights and maritime transport combined, and contributes to 10% of global carbon emissions.
The study also highlighted the environmental impact of clothing waste, with the average European throwing away over 6.5kg of clothing each year, most of which ends up in landfills. Extending the lifespan of clothing presents a significant opportunity to reduce the carbon, water, and waste footprints of garments.
Despite the benefits of gentler washing practices, the study found that many Europeans still wash their clothes at higher temperatures. Factors such as habit and lack of confidence in lower temperatures were cited as reasons for not adopting gentler washing methods more frequently.
Electrolux Team recommended five steps to increase clothing longevity and reduce environmental impact, including thinking before washing, using lower temperatures, shortening cycle duration, reducing detergent usage, and choosing sustainable fabrics. By adopting mindful laundry practices, consumers can lessen the carbon footprint of their clothing care routines and contribute to a more sustainable fashion industry.
In conclusion, the study underscores the importance of choosing gentler washing methods to prolong the lifespan of clothing and reduce the environmental impact of the fashion industry. By making simple changes to their laundry habits, consumers can play a significant role in promoting sustainability and responsible consumption. Europe’s circular economy — European Environment Agency
[4] According to Electrolux internal testing data
[5] According to Electrolux internal testing data
[6] According to Electrolux internal testing data
[7] According to Electrolux internal testing data
[8] According to Electrolux internal testing data
[9] According to Electrolux internal testing data
[10] According to Electrolux internal testing data
[11] According to Electrolux internal testing data
[12] According to Electrolux internal testing data
[13] According to Electrolux internal testing data
[14] According to Electrolux internal testing data
[15] According to Electrolux internal testing data
[16] According to Electrolux internal testing data
About Electrolux
Electrolux is a leading global appliance company that shapes living for the better by reinventing The Importance of Self-Care for Mental Health
In today’s fast-paced world, it can be easy to neglect our own mental health in favor of keeping up with work, social obligations, and other responsibilities. However, taking care of our mental well-being is just as important as taking care of our physical health. Self-care is essential for maintaining a healthy mind and body, and can help prevent burnout, anxiety, and depression.
One of the key aspects of self-care is setting boundaries and prioritizing your own needs. This can mean saying no to things that drain your energy, taking breaks when you need them, and making time for activities that bring you joy and relaxation. By prioritizing your own well-being, you can reduce stress and improve your overall mental health.
Self-care also involves taking care of your physical health. Eating a balanced diet, getting regular exercise, and getting enough sleep are all important for maintaining a healthy mind and body. Physical activity has been shown to reduce symptoms of anxiety and depression, and can improve overall mood and well-being.
In addition to physical health, self-care also includes taking care of your emotional and spiritual well-being. This can involve practicing mindfulness, meditation, or other relaxation techniques. It can also mean seeking therapy or counseling if you are struggling with mental health issues.
Overall, self-care is essential for maintaining good mental health. By prioritizing your own well-being and taking care of your physical, emotional, and spiritual needs, you can reduce stress, improve your mood, and prevent burnout. So remember to make time for self-care in your daily routine – your mental health will thank you for it.


