TECNO Announces Collaboration with Hasbro’s TRANSFORMERS Franchise
In a groundbreaking announcement, TECNO has revealed its exciting collaboration with the iconic TRANSFORMERS franchise by Hasbro. This collaboration will see the launch of a brand-new TRANSFORMERS Edition on the TECNO SPARK 30 Series in September, catering to the preferences of Gen Z and modern young consumers who value impactful and personalized product experiences.
The upcoming TRANSFORMERS Edition on the TECNO SPARK 30 Series will feature beloved characters such as Optimus Prime and Bumblebee, bringing cutting-edge performance enhancements and design innovations to elevate the smartphone experience for users. With iconic TRANSFORMERS elements integrated into both the external design and UI of the device, TECNO aims to maintain the SPARK Series’ reputation for seamless performance and durability.
Jack Guo, General Manager of TECNO, expressed his enthusiasm for the collaboration, stating, “We are thrilled to partner with the legendary TRANSFORMERS franchise. This collaboration underscores TECNO’s commitment to pushing the boundaries of design and technology, as we strive to engage with young consumers on a deeper level.”
The TRANSFORMERS franchise has captivated audiences worldwide with its compelling storytelling and characters embodying bravery, justice, and resilience. As TECNO targets Gen Z and young consumers who share a passion for TRANSFORMERS, the collaboration is expected to resonate strongly with fans of both brands. Coinciding with the fortieth anniversary of the TRANSFORMERS franchise and the release of the new film, TRANSFORMERS ONE, the launch of the SPARK 30 Series promises to be a memorable event.
Matt Proulx, Senior Vice President at Hasbro, highlighted the opportunity to introduce the TRANSFORMERS universe to new audiences through innovative partnerships like the one with TECNO. As TRANSFORMERS ONE, the franchise’s first fully CG-animated movie, prepares for its debut, fans can anticipate a fresh take on the origin story of iconic characters like Optimus Prime and Megatron.
The TECNO SPARK Series has already gained popularity among over 80 million users globally, thanks to its vibrant design, powerful performance, and advanced camera capabilities. As the brand prepares to unveil the TECNO SPARK 30 Series and its TRANSFORMERS Edition, consumers can look forward to experiencing a smartphone tailored to their needs and preferences.
Stay tuned for more updates on the TECNO SPARK 30 Series and the exciting TRANSFORMERS Edition, as TECNO continues to innovate and deliver cutting-edge technology to its loyal customers.
SOURCE TECNO Mobile Limited