Who’s LW? Austin’s Sky-Prime Breakup Stunt Obvious as Tech Support Advertising and marketing Marketing campaign
AUSTIN, Texas, Aug. 22, 2024 /PRNewswire/ — The Austin skyline featured a unused addition this moment. Each past round lunchtime, Austinites may just spot a aircraft overhead pulling what seemed to be a distinct “breakup” message. From “We’re over, LW” to “I needed more than u gave,” the messages gave the impression to recommend an overly folk official separation of the tactics, departure onlookers to surprise: who’s LW and what can have brought on one of these spectacle? These days, as the general banner flies, tech serve corporate Asurion is claiming credit score for the stunt.
Asurion has not hidden the identification of LW: restricted warranties. Asurion’s Vice President of Advertising and marketing, Sarah Future, explains:
“I think we’ve all had an experience of being let down by a warranty program, either because it expired too quickly, or it didn’t cover what we needed it to. We thought framing that experience through the lens of a breakup would be a funny and relatable way to suggest that people deserve better when it comes to getting tech protection and support. We’re in the business of tech care – protecting, repairing, and supporting the tech you rely on most, with none of the limits you’ve come to expect from other warranty, insurance, or protection programs. Think of it like finding ‘the one’ after years of settling.”
Tech care covers just about all of the tech in your house below one subscription plan, which means shoppers don’t have to shop for one-off coverage plans. It’s serve around the complete lifecycle of your units, from set up to help to fix or substitute. Tech serve manner support when you want it, with 24/7 tech help when units glitch, lose connection, or cancel operating.
“Today, people have so much tech – families especially,” Future stated. “It just makes sense to have one plan that covers nearly all the tech in your home. Think of it like having your own personal IT department on call. When a device breaks or stops working like it should (often at the most inopportune times), we’re here to help. Whether you need a same-day replacement or 2 a.m. troubleshooting, we provide hands-on tech care so you can be more hands-off.”
As for why Asurion selected Austin for the marketing campaign, Future credit the town’s recognition for creativity and innovation: “We knew people here would appreciate out-of-the-box thinking, and we thank everyone who tuned into the ‘drama’ all week to help make this such a fun reveal.”
For more info and to view Asurion’s complete explainer video, discuss with asurion.com/techcare/lw. To make amends for all 5 days of breakup banners and to view extra photographs and movies from the marketing campaign, click here.
About Asurion
As the sector’s tech serve corporate, Asurion is helping 300 million shoppers get probably the most out in their units, from mobile phones, computers and pills to TVs, safety cameras and fridges – and just about the whole thing in between. Whether or not you have got your units insured with us or simply want a fast recovery, we’re right here to support. We grant tech coverage, restore and help, with mavens to be had on-line or over the telephone. We maintain population and their tech each time, anyplace and on the other hand.
SOURCE Asurion
