68% of grocers say investment in a media network is a high priority, according to new Grocery Doppio study JACKSONVILLE, Fla., Oct. 24, 2024 /PRNewswire/ — The State of Digital Grocery: In-Store Media Monetization study by Grocery […]
Tag: Advertising
McKinney Launches Proprietary AI Tool for Measuring Brand Attention
BrandAI Helps Clients Measure Holistic Attention to Achieve Transformative Growth NEW YORK, Oct. 23, 2024 /PRNewswire/ — Creative, media and influencer agency McKinney has launched BrandAI, a proprietary AI tool for helping clients measure the holistic […]
23x Higher ROI vs. Last-Click Models
MINNEAPOLIS, Oct. 22, 2024 /PRNewswire/ — Ovative Group, a leading independent media and measurement firm, has uncovered a game-changing insight for marketers: TikTok delivers an average return on investment (ROI) that is 23x higher than […]
European Shoppers Pull Back on Spending, Even as Inflationary Pressures Ease
BCG’s Survey of 7,000 European Consumers Examines Shopping Habits and Preferences Amid Ongoing Cost of Living Crisis BOSTON, Oct. 22, 2024 /PRNewswire/ — Consumers across Europe are feeling the squeeze, with 73% reporting higher prices […]
VISIT FLORIDA and Emergent Media Win 2024 ESTO Award for Best Video Series
U.S. Travel Association award recognizes creative excellence in destination marketing EL SEGUNDO, Calif., Oct. 21, 2024 /PRNewswire/ — Emergent Media’s popular original video series, “Florida’s Table”—produced in partnership with VISIT FLORIDA—has earned a Mercury Award for […]