Incase Relaunching Microsoft® PC Accessories Range in 2024
CORONA, Calif., August 29, 2024 /PRNewswire/ — Incase, a global leader in design-focused protection and transportation products, has announced the relaunch of Microsoft’s accessory portfolio in the fourth quarter of 2024. Onward Brands, the parent company of Incase, holds the licensing rights and associated intellectual property of Microsoft’s accessory portfolio. The agreement includes the manufacturing of components for well-known Microsoft accessories, ensuring that the products remain true to the favorites that consumers enjoy and trust.
The strategic alliance allows Incase to leverage Microsoft’s top-tier product design and proven technology. Under the terms of the agreement, Incase will manufacture and distribute a wide range of Microsoft accessory products, including keyboards, mice, webcams, headphones, and speakers.
Best-selling products such as the Sculpt Ergonomic keyboard, the Trendy Mobile Mouse, the Wireless Desktop 850, and the Trendy Webcam will be marketed under the Incase brand with the designation “Designed by Microsoft.” In addition to these existing products, Incase will introduce a new ergonomic keyboard under the “Designed by Microsoft” label.
“We are thrilled to license the design and technology of Microsoft’s accessory portfolio and strategically expand our line of consumer technology solutions to include PC accessories,” said Marshall Clark, CEO of Onward’s productivity business unit. “Consumers can expect their favorite products to be available again in 2024 under the Incase brand as we transition the portfolio.”
Charlie Tebele, CEO of Onward Brands, added: “We look forward to continuing the more than 30 years of exceptional product development that Microsoft is known for. With this expanded product offering, Onward will provide consumers with the most comprehensive selection of accessories from our trusted brands.”
Brett Ostrum, Executive Vice President of Microsoft Devices, commented: “Microsoft is delighted to partner with Incase to bring to market PC accessories designed by Microsoft that our customers love.”
Incase products are available worldwide and in retail stores such as Amazon and others, as well as online at www.incase.com. For additional information about Onward Brands, visit www.onwardbrands.com.
About Incase
Incase designs solutions to protect the ideas of today’s creatives. Since 1997, our tradition is deeply rooted in the lifestyles of those who create on the Apple platform. Thanks to this dedication, we can focus on the changing needs of our consumers and continuously expand our product offerings while promoting creativity and entrepreneurship.
Based on the principles of intentional, aspirational, and functional design, the ecosystem of bags and accessories we present transcends both age and demographics to provide creatives with the best possible experiences as they pursue their passions. Our team employs rigorous design protocols to ensure that every Incase product meets the needs of our consumers, emerging markets, and an ever-expanding world of product experiences. Our brand, our team, and our products leverage technology and lifestyle to inspire global creativity.
About Onward Brands
Onward Brands is a global leader in consumer technology solutions and operates an innovative and diverse portfolio of brands that combine design, functionality, sustainability, and lifestyle. The company’s award-winning product portfolio includes protection, transportation, and energy solutions for consumers and businesses sold under the Incipio, Incase, Survivor, and Griffin brands.
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of the intelligent cloud and intelligent edge. Its mission is to empower every person and organization on the planet to achieve more.
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Contact:
Media Relations
Email: media@incase.com
Phone: 123-456-7890
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