Unused providing from Fetch boosts retail media succeed in for CPG manufacturers and shops
MADISON, Wis., Oct. 7, 2024 /PRNewswire/ — Fetch, The usa’s Rewards App, lately introduced its first-ever retail media community (RMN) partnership with Albertsons Media Collective, the retail media arm of Albertsons Firms, Inc., one of the most greatest meals and drug shops in america. This integration extends the succeed in of Albertsons Media Collective, increasing the grocery store’s carrier type choices to person packaged items (CPG) manufacturers taking a look to force retailer-specific gross sales.
Fetch will seamlessly wrinkle into Albertsons Media Collective’s tough RMN as some other extremely efficient touchpoint for CPGs to succeed in shoppers in journey of and all through buy attention at scale. Now, manufacturers can leverage their investments with Albertsons Media Collective to include Fetch into their present advertising and marketing combine. This permits manufacturers to successfully and successfully goal shoppers by way of Fetch as a part of their full-funnel advertising and marketing methods.
“As retail media networks look for new ways to grow revenue and support their shoppers, they are looking to expand high-performing programs that their top partners already know and trust,” stated Robin Wheeler, Well-known Income Officer at Fetch. “Fetch will complement existing RMN infrastructure, making it easier to create lifelong consumers through the power of Fetch Points. This partnership marks an exciting milestone on this journey, allowing CPG brands to leverage Fetch’s robust scale as an extension of their efforts with Albertsons Media Collective.”
The Fetch ecosystem – which, by way of the top of 2024, will seize $180 billion in transactions every past – leverages synthetic perception and system finding out to dynamically allocate promoting greenbacks according to verified buy knowledge supplied by way of shoppers. With Fetch Issues, shoppers are incentivized to attempt merchandise, upload extra to buying groceries carts and preserve relationships with the manufacturers they love – all with out discounting. This consumer-centricity helps CPGs meaningfully walk incremental gadgets, win key moments, force buyer retention and develop marketplace proportion as a part of their RMN methods.
“Through our partnership with Fetch, we are enhancing our loyalty offering by allowing customers to earn additional rewards on their purchases with no changes to their shopping habits,” stated Chris Placencia, Senior Shopper Good fortune Director at Albertsons Media Collective. “This partnership complements our existing platform, giving shoppers more opportunities to benefit from every transaction both in-store and online.”
Mondelēz Global is among the first CPG manufacturers to leverage Fetch’s RMN integration with Albertsons Media Collective for its iconic manufacturers, Ritz Crackers, Triscuit and Wheat Thins. Via this partnership, Mondelēz Global will leverage Fetch to force shoppers to Albertsons banners with in-app, purchase-based do business in designed to procure new-to-brand consumers, building up unit motion and force retailer-specific model commitment.
“Today’s consumers expect personalized, relevant interactions from their favorite brands, and innovation is key to meet those expectations,” stated Anne Martin, Director of Client Advertising at Mondelēz Global. “This collaboration with Fetch and Albertsons opens a new avenue to engage consumers throughout the shopping journey while fostering long-term loyalty. It represents a powerful way to deepen our connection with shoppers and fuel business growth.”
To be informed extra about Fetch and this partnership, consult with sales space A620 at Groceryshop 2024, or https://business.fetch.com/.
About Fetch
Fetch, The usa’s Rewards App, empowers shoppers to reside rewarded and is helping manufacturers develop lifelong shoppers throughout the energy of Fetch Issues. Fetch has sweeping visibility into what shoppers purchase, shooting greater than $180 billion virtue of annual transactions by way of the top of 2024 the usage of state of the art synthetic perception and system finding out applied sciences. To year, Fetch customers have submitted greater than 5 billion receipts and earned $1 billion virtue in Fetch Issues. The app is to be had to obtain at the App Store and Google Play Store and has greater than 5 million five-star evaluations from glad Fetchers.
About Albertsons Media Collective
Albertsons Media Collective is a next-generation retail media community rooted in connections, generation and innovation. Because the retail media arm for Albertsons Firms, one of the most greatest meals and drug shops in america, we fasten with shoppers in additional than 2,200 places throughout 34 states and the District of Columbia. Via a companywide focal point on innovation, we spouse with eminent manufacturers to backup them interact customers when and the place it issues maximum, with the facility of subtle first-party knowledge. From leading edge supply platforms to extremely focused advertising and marketing answers, we do business in our purchasers numerous methods designed to force retail gross sales and maximize model affect to highest grant our customers.
About Mondelēz Global
Mondelēz Global, Inc. (Nasdaq: MDLZ) empowers society to snack proper in over 150 nations all over the world. With 2023 web revenues of roughly $36 billion, MDLZ is eminent the era of snacking with iconic international and native manufacturers comparable to Oreo, Ritz, LU, Clif Bar and Tate’s Bake Store biscuits and baked snacks, in addition to Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz Global is a proud member of the Same old and Penniless’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Consult with www.mondelezinternational.com or observe the corporate on Twitter at www.twitter.com/MDLZ.
Media Contacts:
Karlie Fitzgerald
Fetch
[email protected]
Kristen Morquecho
Albertsons Media Collective
[email protected]
Mondelēz Global
[email protected]
SOURCE Fetch
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