Donna Karan New York has once again captured the essence of women’s strength, passion, and sensuality with its iconic “Reflections on Women” campaign for Fall 2024. This campaign builds on the success of the previous “In Women We Trust” campaign, which resonated with a wide audience and brought a new sense of relevance to the brand.
The Fall 2024 Collection from Donna Karan New York draws inspiration from the city of New York, with its ever-changing landscape and vibrant energy. The collection features a mix of textures, colors, and silhouettes that reflect the urban environment, from cloudy and grey tones to pops of color reminiscent of the city’s bustling streets. Architectural lines and luxurious fabrics like satin, leather, and suede add depth and sophistication to the collection, creating a sense of modern glamour.
The “Reflections on Women” campaign showcases a diverse group of iconic women who have a deep connection to the brand and embody the spirit of Donna Karan. From Christy Turlington to Liu Wen, each woman brings her own unique story and perspective to the campaign, reflecting the multifaceted nature of womanhood. Photographer Mikael Jansson captures the essence of these women against a backdrop of reflective gold and mirrors, highlighting their individuality and strength.
The campaign will be launched across Donna Karan’s social channels, as well as through a comprehensive media mix in North America. The Fall 2024 Collection will be available in select stores and online starting August 15, 2024, offering women a chance to experience the brand’s luxurious and empowering designs.
Donna Karan New York, a part of G-III Apparel Group, Ltd., continues to push boundaries and redefine luxury fashion with its innovative campaigns and collections. Through the “Reflections on Women” campaign, the brand celebrates the diversity and strength of women, embodying the spirit of empowerment and self-expression that has always been at the heart of Donna Karan’s vision.