The instrument, advanced by means of De Beers Team, hastily and reliably distinguishes pure diamonds from non-natural diamonds, similar to laboratory-grown diamonds and diamond simulants, serving to to underpin client self assurance
LONDON, Feb. 24, 2025 /PRNewswire/ — De Beers Team lately introduced that its cutting edge retail-facing diamond verification instrument, DiamondProof, has landed in make a selection retail shops for the primary date, giving shoppers the facility to eyewitness simply how briefly the instrument can distinguish pure diamonds from non-natural diamonds, similar to laboratory-grown diamonds (LGDs) and diamond simulants, offering a device for shops to assistance train their consumers at the variations between pure diamonds and alternative merchandise. With analysis appearing that virtually part of customers are unaware that LGDs will also be eagerly detected, this easy-to-use instrument will allow outlets to turn their consumers simply how briefly pure diamonds will also be known.
DiamondProof detects distinctive traits discovered best in pure diamonds, which shaped deep throughout the Earth billions of years in the past. Against this, LGDs are grown below solely other situations in an speeded up procedure which takes only some weeks. DiamondProof is in a position to come across the distinct chemical compositions of pure diamonds, which fluctuate from LGDs, making an allowance for actual identity of pure diamonds.
Early adopters of DiamondProof come with one of the vital greatest jewelry outlets within the U.S. The instrument can be to be had in quite a few separate shops to assure this generation reaches shoppers in a number of retail environments.
The primary DiamondProof prototype device used to be unveiled on the JCK display in Las Vegas in June 2024 and has been advanced to hastily and simply display each leave diamonds and the ones poised in jewelry. With a nil % ‘fake certain price*,’ the instrument won’t ever mistake a lab-grown diamond as a pure diamond and delivers effects inside seconds.
Sandrine Conseiller, CEO of De Beers Manufacturers, stated: “Natural diamonds and LGDs are two fundamentally different products. Natural diamonds are rare, one-of-a-kind miracles of nature that come to us from the earth through heat, pressure and time. This incredible journey is what makes them the ultimate marker of life’s most profound emotional moments. Consumers should be able to have confidence in such a meaningful purchase, and DiamondProof allows retailers to offer them greater peace of mind. We are in a new era of transparency at retail, and customers deserve to know what they are buying.”
Sarandos Gouvelis, SVP, Pricing, Product and Era Building at De Beers Team stated: “By rapidly and reliably identifying whether a diamond is natural, DiamondProof is instrumental in enhancing consumer confidence in natural diamond purchases. Consumers deserve clarity and having DiamondProof available in retail settings helps them make informed decisions, while appreciating the unique value and story behind each natural diamond. With decades of leadership in synthetic detection technology, we are committed to providing the level of transparency that consumers expect.”
The primary dozen of DiamondProof gadgets has been allotted to outlets within the U.S., with after-sales assistance and servicing to be had throughout the U.S.. The gadgets are in the stores from now, with manufacturing scheduled to ramp as much as meet the call for of shops in alternative markets into then moment.
Details about De Beers’ complete suite of diamond verification tools is to be had here.
*Through leveraging generation matching to that worn in De Beers’ SynthDetect device, the giant majority of pure diamonds will move DiamondProof with out requiring referral for additional checking out, with not up to 1% desiring spare analysis. This complex generation additionally guarantees a nil% fake certain price for pure diamonds, making certain that refuse artificial diamonds might be mistakenly known as pure.
About De Beers Team
Established in 1888, De Beers Team is the arena’s chief diamond corporate with experience within the exploration, mining, advertising and retailing of diamonds. Along with its three way partnership companions, De Beers Team employs greater than 20,000 society around the diamond pipeline and is the arena’s greatest diamond manufacturer by means of price, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits on the center of De Beers Team’s technique because it develops a portfolio of trade in that span the diamond price chain, together with its jewelry homes, De Beers Jewellers and Forevermark, and alternative pioneering answers similar to diamond sourcing and traceability tasks Tracr and GemFair. De Beers Team additionally supplies chief services and products and generation to the diamond trade within the method of schooling and laboratory services and products and a large field of diamond sorting, detection and classification generation services and products. De Beers Team is dedicated to ‘Building Forever,’ a holistic and built-in way for developing a greater past – the place protection, human rights and moral integrity proceed to be paramount; the place communities thrive and the shape is secure; and the place there are equivalent alternatives for all. De Beers Team is a member of the Anglo American plc workforce. For additional knowledge, discuss with www.debeersgroup.com.
Additional knowledge at the complete field of De Beers’ verification tools is to be had right here – https://verification.debeersgroup.com/
SOURCE De Beers Team
