Biena Expands Leadership with Launch of Crispy Roasted Edamame with Avocado Oil
NEEDHAM, Mass., Feb. 20, 2025 /PRNewswire/ — Biena, a pioneer in healthy snacking and the #1 brand in Chickpea Snacks, is extending its category leadership with Biena Crispy Edamame, a high-protein, plant-based snack made with 100% avocado oil.
This innovation delivers superior taste and crunch while packing up to 13g plant protein per serving—as much as two eggs, and more than nuts and meat snacks!
Biena Crispy Edamame
Biena Edamame Benefits
As the first brand to launch a Crispy Edamame Snack with 100% avocado oil, Biena continues to lead in plant-based snacking, offering a delicious, nutritious, and convenient way to fuel the day. The snacks are gluten-free, low-carb, and free from artificial ingredients, aligning with today’s demand for high-protein, minimally processed snacks.
A Game-Changing Innovation in High-Protein Snacking
Demand for high-protein snacks (10g+ protein per serving) is rising, yet plant-based options remain limited.
“Consumers want higher-protein snacks that are plant-based and minimally processed, but those options are limited. We saw this gap and knew we could deliver something better. Biena Crispy Edamame packs 12-13g of plant protein per serving, with simple ingredients and a crave-worthy crunch—making it a game-changer in the snack aisle,” said Poorvi Patodia, Founder & CEO of Biena Snacks.
Biena pioneered plant-protein snacks with its Chickpea Snacks providing up to 6g protein per serving. Biena Crispy Edamame takes it further, delivering 12-13g of protein in a portable format.
Biena’s Growth Aligns with Consumer Trends
“The consumer landscape is evolving rapidly,” said Patodia. “With trends like GLP-1 medications, a focus on building lean muscle, and younger generations embracing new food choices, we are at a pivotal moment. These shifts align perfectly with Biena’s values and products.”
This has fueled strong growth for Biena, with the number of households buying Biena Chickpea Snacks and Veggie Crisps increasing 46% in the second half of 2024 (NielsenIQ Homescan Panel, 26 weeks ending 12/28/2024 vs. YA).
Bold, Full-Flavored Taste
Biena crafted a full-flavored snacking experience that tasters love:
- Himalayan Pink Salt – Naturally pink salt enhances crunch.
- Ranch – A creamy, tangy, bold take on classic ranch, without dairy.
- Chili Lime – Zesty lime with a spicy kick.
Convenient Pack Sizes for Every Snacking Occasion
Biena is launching with two sizes:
- 30g Single-Serve Packs – Perfect for on-the-go snacking.
- 4.75oz Bags – Ideal for everyday snacking.
Biena Crispy Edamame ships to retailers starting in March, with Kroger stores launching in June!
About Biena
Biena is a pioneer in healthy snacking and the #1 leader in Chickpea Snacks. The brand also has a rapidly growing Veggie Crisps line, expanding its footprint in better-for-you snacking. Launched in 2012 in a single store outside Boston, Biena is now sold in nearly 15,000 retail stores. With a commitment to taste, nutrition, and quality ingredients, Biena creates delicious, satisfying, and nutritious snacks.
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SOURCE Biena Snacks
