NEW YORK, Feb. 14, 2025 /PRNewswire/ — Report with market evolution powered by AI – The sauna market in US and it is set to grow by USD 151.3 million from 2025 to 2029. However, the growth momentum will progressing at a CAGR of 6.4% during the forecast period, according to Technavio. The sauna market in US is fragmented, and the vendors are seeking strong partnerships with automotive, industrial, and commercial companies to compete in the market. Almost Heaven Group LLC, Bsaunas Inc., Cedarbrook Sauna and Steam, Divine Environments Inc., Golden design Inc., Great Bay Spa and Sauna, Harvia Plc, Health Mate Sauna, Heavenly Heat Saunas, KLAFS GmbH, Nootka Collective Inc., QCA Spas Inc., Rocky Mountain Saunas, Salus Saunas, Sauna360 Group Oy, Sunlighten Inc., Superior Sauna, and ThermaSol Steam Bath LLC are some of the major market participants -. To know about the vendor offerings – Request a sample report

Sauna Market in US 2025-2029: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The sauna market in us report covers the following areas:

The sauna market in US is fragmented, and the degree of fragmentation will accelerate. The increasing focus on wellness and self-care will offer immense growth opportunities. However, the High cost of equipment and maintenance will hamper the market growth

Sauna Market in US 2025-2029: Drivers & Challenges

The sauna market in the US is experiencing growth due to the rising trend of wellness and self-care. People are prioritizing their health and seeking activities and products that promote relaxation and stress reduction. Saunas, with their therapeutic benefits and relaxation properties, have gained popularity. Regular sauna use is linked to enhanced mood, reduced anxiety, and improved mental clarity. As more individuals prioritize their well-being, the demand for saunas continues to increase. Saunas offer a space for individuals to unwind, escape daily stresses, and invest in their overall health.

Establishing a sauna business in the US involves significant upfront investment. Traditional saunas can cost between USD6,000 and USD11,000, while infrared saunas range from USD4,400 to USD9,000 or more. These high initial costs present a challenge for entrepreneurs. Additionally, maintaining a sauna is not inexpensive. Regular service and upkeep for the sauna equipment can add up, with costs including cleaning, chemicals, and filter replacements for hot tubs. Overall, the combination of high initial investment and ongoing maintenance expenses makes operating a sauna business a substantial financial commitment.

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Segment Overview 

This sauna market in US report extensively covers market segmentation by

• End-user
• Hotel
• Gym
• Household
• Others
• Product Type
• Traditional
• Steam
• Infrared
• Geography
• Application

1.1 Hotel- The US sauna market’s hotel segment refers to providing sauna facilities in hotels and resorts. This segment includes luxury, boutique, budget hotels, and resorts. Guests seek sauna services for relaxation and rejuvenation, driving market growth. Wellness tourism demand is increasing, leading hotels to invest in saunas. Eco-friendly practices, like using natural products and reducing energy, are trending. Hotels offer sauna access to non-guests, contributing significantly to the market. This segment’s largest market share will continue driving growth in the US sauna market.

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Sauna Market in US 2025-2029: Key Highlights

• CAGR of the market during the forecast period 2025-2029
• Detailed information on factors that will assist sauna market in US growth during the next five years
• Estimation of the sauna market in US size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the sauna market in US across US
• Analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of sauna market in US vendors

About US
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio