MILAN, July 6, 2024 /PRNewswire/ — Upcoming 3 years, the Ecu marketing campaign “Top Tales: A piece of Europe on your table,” addressed to the U.S. and Chinese language markets, involves an finish.
The goods concerned within the undertaking have been Barolo and Barbaresco DOCG wines, Fontina cheese PDO and Baraggia PDO rice. Over the 3 years, numerous actions have been installed playground, together with a press place of work and press releases distribution to the Chinese language and American media.
One of the vital noteceable actions used to be the participation in numerous occasions together with the Barolo Barbaresco International Opening, Summer time and Iciness Fancy Meals within the USA and the Vinitaly Roadshow, SIAL and Prowine in China, with operators incoming journeys from each international locations.
Many virtual actions have been advanced, together with a lavish editorial plan to keep in touch on social media in each China and the U.S.
The consequences have been encouraging; the marketing campaign reached with press place of work actions a complete target audience of greater than 660,000,000 contacts within the U.S. and 380,000,000 contacts in China.
The marketing campaign’s social pages reached greater than 3,800 fans within the U.S. and greater than 5,500 fans in China.
Occasions have been probably the most difficult task for this marketing campaign, which accomplished an abnormal end result in spite of the pandemic. Business displays such because the Summer time and Iciness Fancy Meals in Pristine York and Las Vegas reached 63.000 guests in 2024, BBWO contributors all through the 3 years marketing campaign have been greater than 700 industry operators and newshounds. On the similar life some masterclasses have been arranged all through Prowein and Vinitaly Roadshow in China.
Actions have incorporated additionally many incomings and visits to the mountain pastures to find Fontina have been very a hit. On every generation, the nation had the chance to find and be told extra concerning the merchandise or to style them.
About Top Tales: Lead Stories is a undertaking supported by way of the Ecu Union geared toward selling Fontina DOP from Valle d’Aosta, Rice of Baraggia Biellese e Verceleses’ DOP, in addition to the DOCG’s Barolo and Barbaresco. The Ecu verbal exchange marketing campaign, “Top Tales: A piece of Europe on your table,” is designed to extend the notice of the 3 current DOP merchandise within the China and United States marketplace.
Funded by way of the Ecu Union. Perspectives and critiques expressed are on the other hand the ones of the writer(s) simplest and don’t essentially replicate the ones of the Ecu Union or the Ecu Analysis Government Company (REA). Neither the Ecu Union nor the granting authority will also be held chargeable for them.
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SOURCE Lead Stories
