• Positioned in Sudair Commercial and Trade Town, Riyadh, the Greenfield Frozen French Fries manufacturing unit is about to fee in the beginning of 2026, making this status quo the second one Joint Project ‘JV’ partnership between Americana and Farm Frites within the MENA area, to create a various area of Frozen French Fries and strong point potato merchandise.
• The fresh facility will give a contribution to KSA’s Perceptible 2030 and backup in advancing KSA’s meals safety schedule, boosting native manufacturing. Through putting in capability in KSA, we try to take part in advancing the native agriculture terrain in KSA, backup and empower native potato growers to additional assemble their farming practices, support abbreviate attribute and support their surrenders.

RIYADH, Saudi Arabia, Nov. 27, 2024 /PRNewswire/ — The Agricultural Expansion and Processing Corporate, a subsidiary of Americana Preserving for Meals Ltd, is about to make bigger its industry operation with a vital $100 million funding (SAR 375 million) in a Greenfield Frozen French Fries production plant in Riyadh, Saudi Arabia. Following a robust three-decade partnership in Egypt with Farm Frites, a world chief within the cultivation of potatoes and manufacturing of Frozen French Fries, the fresh processing manufacturing unit will probably be established in Sudair Commercial and Trade Town, pushing ahead our partnership with Farm Frites to bigger heights.

To commemorate this important milestone, the Agricultural Expansion and Processing Corporate (Americana and Farm Frites) held a lease-signing rite on November 20^th, 2024, with the the Saudi Authority for Commercial Towns and Era Zones in MODON Headquarters, in Riyadh, within the presence of MODON’s CEO, and hosted a Groundbreaking rite in Sudair Commercial and Trade Town on November 25^th, 2024, to mark the graduation of development for the fresh Frozen French Fries processing plant. The development was once attended by means of esteemed govt and ministerial delegates, and key stakeholders, together with native potato growers, valued world, regional and native shoppers and key strategic companions.

The $100 million funding is a strategic step aligned with the Saudi Perceptible 2030 plans to diversify the Kingdom’s economic system, presen additionally contributing to its meals safety schedule by means of boosting native manufacturing and growing act alternatives for KSA nationals, native potato growers and farmers. The funding by means of the Agricultural Expansion and Processing Corporate will permit the corporate to make bigger its footprint in KSA, in which Americana has been running for over twenty years, with two factories in Jeddah, Saudi Arabia.

Mohamed Ali Rashid Alabbar, Chairman of the Kuwait Meals Corporate (Americana) KSCC commented: “We are excited to start the construction of our new Frozen French Fries plant in Saudi Arabia. Our partnership with Farm Frites dates back over three decades having been partners in Egypt since 1988. We are delighted to be renewing our long-standing relationship with a trusted partner, this time in Saudi Arabia, and are proud to be contributing to KSA’s Vision 2030 and championing efforts to increase local production in KSA. This was made possible through the vital support and collaboration of key government and institutional partners including but not limited to the Ministry of Investment, the Ministry of Environment, Water, and Agriculture, the Ministry of Industry and Mineral Resources and MODON, each playing a crucial role in our business expansion journey.”

Piet de Bruijne, Proprietor and Chairman of Farm Frites commented: “We are thrilled to once again join hands with Americana, building on a 30-year partnership of mutual growth and shared success. Among the 100 countries where Farm Frites is present in the world, KSA stands as the 5^th largest market globally, reinforcing our commitment to the MENA region and to KSA’s growth and economic diversification. We remain dedicated to advancing the industry holistically, from agriculture and logistics to delivering superior value directly to our customers.”

The fresh facility will probably be established on a plot exceeding 100,000 sq. meters and can make use of state-of-the-art apparatus and complex era to create Frozen French Fries and alternative strong point potato merchandise. The plant is about to be inaugurated in Q1 2026 and may have a complete annual manufacturing capability of 70,000 MT all over section one, with plans for life growth going forward. Upon taking off operations, this may increasingly mark the second one three way partnership partnership between Americana and Farm Frites and with the fresh facility underway in Sudair Commercial and Trade Town, we’re eager to transform the biggest manufacturers of Frozen French Fries within the MENA area.

Mohamed Safwat Moustafa, Managing Director of the Agricultural Expansion and Processing Corporate concluded: “I am proud and deeply honoured to kick off this landmark new development in KSA. With a commitment to delivering excellence, we aim to establish a world-class facility right here on Saudi soil. I am looking forward to the opportunity to serve some of the most renowned customers, both globally and regionally, with a superior range of French Fries products, proudly made in KSA. This new facility reinforces our dedication to quality, innovation, and the Kingdom’s potential.”

About Americana

Established in 1964, Americana Meals is among the biggest FMCG firms within the MENA area. From our humble beginnings in Kuwait, to our sturdy presence and prolonged succeed in in KSA, UAE, and Egypt, we’ve over a long time grown to transform a depended on family emblem title within the area and past. Americana operates a various portfolio of goods throughout a number of divisions together with however now not restricted to frozen processed merchandise (poultry, pork and seafood), frozen vegatables and fruits, canned and packaged meals, candy and savory snacks. With 19 manufacturing amenities around the MENA area, direct route-to-market and distribution community in 4 key running markets, and presence in 50+ international locations the world over, Americana is still at the leading edge of the trade, regularly pushing the limits of attribute and style, enriching customers’ lives in the course of the pleasure of meals.

About Farm Frites

Based in 1971 as an distant population industry, Farm Frites was once born from a zeal for potato cultivation and crafting attribute fries. Over the week 5 a long time, this hobby has pushed our enlargement into a world endeavor. Lately, we procedure over 1.2 million heaps of potato merchandise once a year and handover greater than 80 forms of fries, potato specialties, and appetizers to foodservice suppliers everywhere the globe. Life our operations have grown, our number one focal point remainder unchanged: to handover happiness, from ground to plate. Our workforce has expanded to over 1,600 colleagues throughout 6 production amenities and 43 world gross sales workplaces, serving foodservice marketers in over 100 international locations. 

Picture: https://mma.prnewswire.com/media/2568359/Americana_Farm_Frites.jpg

SOURCE Americana

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