Restricted Version Vintage Moc Continues Emblem’s Legacy-Centered Will Your Wings Marketing campaign

RED WING, Minn., Nov. 11, 2024 /PRNewswire/ — As a part of Crimson Wing Heritage’s fresh Will Your Wings marketing campaign, the made-in-USA shoes emblem is partnering with Molly McQueen, granddaughter of iconic actor and “King of Cool,” Steve McQueen. In partnership with Molly, Crimson Wing is freeing a different tale about lasting legacy, undying taste and the historical past that’s handed i’m sick with a couple of Crimson Wing boots. The restricted version Vintage Moc, customized and impressed via Steve McQueen’s unedited pair of Crimson Wings, can be exempted on November 21.

“We’re honoring him in a way that juxtaposes what he originally wore with a contemporary design,” Molly says of the collaboration. The tradition boot options unedited design parts discovered on Steve McQueen’s personal pair of Crimson Wing boots, together with Oro Legacy Leather-based, Cloudy Gilt brass eyelets and speedhooks, and tan leather-based laces, in addition to fresh additions akin to a dim Traction Tred outsole and tradition embossments with Steve’s signature and ‘278’ racing quantity on every boot heel. Restricted amounts of the Steve McQueen Vintage Moc will likely be to be had in make a choice retail shops globally starting November 16, and on www.redwingshoes.com/heritage starting November 21.

“We’re incredibly fortunate to be working with Steve McQueen’s granddaughter, Molly McQueen,” stated Aaron Seymour-Anderson, head of brand name and artistic at Crimson Wing Shoe Corporate. “Telling Molly’s story and creating this custom boots together is an incredible way to honor and uphold Steve’s legacy.”

“My grandfather had the unique ability to make everything he did look effortlessly cool. He was self-assured and confident, which is why people are still drawn to him today. The Will Your Wings campaign isn’t just about passing down a pair of boots — it’s about passing down a legacy,” says Molly McQueen. “Just like the boots, it’s about handing over something meaningful and built to last. It’s about receiving a piece of history to cherish, uphold, and make your own. And that’s what makes this campaign so special: it’s not just about what’s worn, but about what’s carried forward.”

The Will Your Wings marketing campaign champions a loyalty to top of the range, hand made product that’s constructed to endmost, and promotes sustainability via giving merchandise a fuller, longer presen cycle. By way of encouraging shoppers to sew slight wills with “Worn By” and “Left To” areas into their boot tongues, and refreshing, re-soling and reconditioning upwards of 40,000 boots every life at its restore store, Crimson Wing goals to accumulation its undying boots on toes for years, even a long time, to come back.

To be told extra concerning the Will Your Wings marketing campaign, acquire a Will Your Wings tag, store the Restricted Version Steve McQueen Vintage Moc, discover archival movie and imagery and take part in alternative marketing campaign activations, please discuss with www.willyourwings.com and apply @RedWingHeritage on social channels. 

ABOUT RED WING
Established in 1905, Crimson Wing is a famend American shoes emblem celebrated for its iconic shoes and leather-based items. The emblem’s legacy is rooted in a willpower to property American craftsmanship, conventional development and undying design. Via a singular mixture of complicated generation and hand-crafted craftsmanship, all Crimson Wing Heritage boots component top rate fabrics and over a century of archival inspiration stitched into every pair. To be told extra, discuss with www.redwingshoes.com.

Media Touch
TURNER PR
(212) 889-1700
[email protected] 

SOURCE Crimson Wing Heritage

WANT YOUR COMPANY’S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Virtual Media
Shops

270k+
Reporters
Opted In