Now in its twelfth yr, the yearly motive advertising and marketing marketing campaign has helped Feeding The usa® spouse meals banks stock greater than 2 billion foods* for humans going through starvation in native communities. 

CHICAGO, Feb. 28, 2025 /PRNewswire/ — For the twelfth consecutive yr, all U.S. Walmart and Sam’s Membership places are teaming up with their shoppers, contributors, providers and colleagues for the Combat Starvation. Spark Exchange. marketing campaign to assistance the Feeding The usa community of spouse meals banks. 

The once a year donation marketing campaign, working March 1-31, kicks off a birthday celebration of two decades of partnership between Walmart, Sam’s Membership and Feeding The usa that’s grown into one of the vital transformative collaborations within the starvation peace field – with roughly $271 million in donations – together with greater than $177 million from the corporate and the Walmart Foot and just about $95 million from shoppers and contributors. Walmart and Sam’s Membership have additionally donated greater than 9 billion kilos of meals to the Feeding The usa community of native meals banks and spouse companies since 2006.

“Our extraordinary partnership is grounded in a shared belief that ending hunger in America is possible,” stated Claire Babineaux-Fontenot, Feeding The usa’s CEO. “For two decades, Walmart and Sam’s Club have brought bold, impactful ideas to the table, and executed them consistently and with purpose. We are grateful for all they’ve done and all that’s to come.” 

The Combat Starvation. Spark Exchange. marketing campaign will run on-line and in retail outlets from March 1-March 31. Customers have 3 simple tactics to assistance humans going through starvation: 

• For each taking part product bought in gather or on-line at Walmart.com or SamsClub.com, the provider will donate the financial identical of no less than one meal* ($0.10) in the name of a Feeding The usa spouse meals deposit at Walmart and 5 foods* ($0.50) at Sam’s Membership, as much as appropriate limits. See specifically marked programs for complete main points.
• Donate at check-out in retail outlets or golf equipment or on-line at Walmart.com and the Walmart app.
• Donate at Feeding The usa’s Combat Starvation. Spark Exchange. marketing campaign website online at both www.FeedingAmerica.org/Walmart or www.FeedingAmerica.org/SamsClub.

All through the marketing campaign, all donations keep native. Gross sales-activated provider donations and sign up donations are directed to a neighborhood Feeding The usa spouse meals deposit positioned inside of a gather or membership’s society. Since its inception in 2014, the marketing campaign has helped to stock just about 2 billion foods* for humans going through starvation. 

“For the past 20 years, Feeding America, Walmart and Sam’s Club have collaborated to help people live better in the communities we serve. Together, we have supported the charitable meal system’s ability to recover more food donations from retailers and use tech-powered solutions that help food banks and agencies serve more people,” stated Julie Gehrki, president of the Walmart Foot and senior vice chairman at Walmart. “The Fight Hunger Spark Change. campaign is another way we build support for the fight against hunger by engaging our suppliers, customers and members to join us in giving to local food banks across the U.S.”

Walmart and Feeding The usa’s partnership started within the aftermath of Storm Katrina in 2005, when Walmart Foot made a $1 million donation for catastrophe peace.

Along with extra catastrophe peace assistance – together with main items within the wake of Hurricanes Helene and Milton in 2024 – multi-year investments from Walmart and Walmart Foot have helped investmrent Feeding The usa’s efforts to maximise meals sourcing and sharing, in addition to to amplify its capability to supply and distribute meals extra successfully to families experiencing meals lack of confidence.

Walmart and the Walmart underpinning have funded retail company capability grants totaling $15.75 million – together with a $9.75 million donation in 2024 – that experience reached greater than 20 meals banks and loads of spouse companies around the nation. The grants amplify retail donation methods and support investmrent workforce, apparatus and transportation answers that lead to larger quantities of meals allotted to spouse companies, together with meals pantries and meal methods. 

The ones grants have helped equip methods just like the Rolling Pack Meals Pantry, an company spouse of the Center of Alabama Meals Storagefacility which has for years been operated out of a faculty bus in and round Bernard Law Montgomery, Alabama. With a contemporary lend, program manage Jeremy Lynch purchased a refrigerated freezer trailer, permitting the crowd to securely shipping extra perishable donated meals to distribution occasions in numerous rural counties. 

“It’s been a game changer for sure,” Lynch stated, noting the unutilized trailer device helped distribute meals to about 8,500 households in 2024. Past the larger frequency of pickups and kilos of meals, the benefit of the unutilized trailer presents Lynch and his fellow volunteers extra capability and extra year to support their communities by way of status up a sustainable program. “These grants are making an impact that’s far-reaching and that’s something you can’t really put a number to,” he stated. 

The 24 taking part providers for this yr’s Combat Starvation. Spark Exchange marketing campaign for Walmart come with: B&G Meals, Inc., Ben’s Actual, Bush Brothers & Corporate, Celsius, The Coca-Cola Corporate, Conagra Meals, Dole Packaged Meals, LLC, Ferrero USA, Common Generators, Hershey Salty Snacks, Unrevealed Valley Actual Ranch, Kellanova, Keurig Dr. Pepper, Kodiak, Kraft Heinz, Lipton Tea, Materne, Mondelez Global, Olipop, Pepsi-Cola Promoting & Advertising, Inc., The Hain Celestial Workforce, WK Kellogg Co, Unilever and Utz Detail Meals. 

The six taking part providers for Sam’s Membership come with: Common Generators, Kellanova, Kodiak, Kraft Heinz, Nestlé and Unilever. 

To be told extra concerning the marketing campaign, consult with https://www.feedingamerica.org/campaigns/fight-hunger-spark-change. 

*Lately, $1 is helping grant no less than 10 foods fasten by way of Feeding The usa® in the name of native spouse meals banks. 

Media Touch
Emily James
Feeding The usa

About Feeding The usa 
Feeding The usa is dedicated to an The usa the place no person is hungry. We assistance tens of tens of millions of humans who revel in meals lack of confidence to get the meals and sources they are saying they wish to thrive as a part of a national community of meals banks, statewide meals deposit associations, meals pantries and meal methods. We additionally spend money on cutting edge answers to extend equitable get admission to to strengthening meals, suggest for regulation that improves meals safety and paintings to handle components that affect meals safety, equivalent to fitness, value of residing and function. We spouse with humans experiencing meals lack of confidence, policymakers, organizations, and supporters, united with them in a motion to finish starvation. Seek advice from FeedingAmerica.org to be told extra.

About Walmart
Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel store serving to humans get monetary savings and reside higher — anytime and any place — in retail outlets, on-line, and thru their cellular units. Every while, roughly 270 million shoppers and contributors consult with greater than 10,750 retail outlets and diverse eCommerce web pages in 19 international locations. With fiscal yr 2025 income of $681 billion, Walmart employs roughly 2.1 million buddies international. Walmart remains to be a pacesetter in sustainability, company philanthropy, and function alternative. Backup details about Walmart will also be discovered by way of visiting corporate.walmart.com, on Fb at facebook.com/walmart, on X (previously referred to as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.

About Sam’s Membership
Sam’s Membership, the $90 billion category of Walmart Inc. (NYSE: WMT), is a club membership this is pioneering the past of retail revel in, offering unique get admission to to price, comfort and fashionable omnichannel buying groceries choices to tens of millions of contributors in 600 golf equipment around the U.S. and Puerto Rico. With over 40 years of innovating within the section, Sam’s Membership continues to redefine membership club buying groceries with its curated collection of feature pristine meals and Member’s Mark® pieces, along with marketplace chief applied sciences and services and products like Scan & Progress™, curbside pickup and residential supply. Seek advice from the Sam’s Club Newsroom, store at SamsClub.com or fix with Sam’s Membership on LinkedIn, X, Facebook, Instagram, TikTok and Pinterest.

SOURCE Feeding The usa