Saks Launches AFEW Rahul Mishra and AK|OK Anamika Khanna as Unique Retail Spouse in america

NEW YORK, Oct. 17, 2024 /PRNewswire/ — Saks, the premier vacation spot for luxurious trend, has teamed up with across the world acclaimed fashion designer labels, AFEW Rahul Mishra and AK|OK Anamika Khanna, because the manufacturers’ unique retail spouse in the US. As a part of Saks’ constancy to please and encourage consumers with its world-class collection, AFEW Rahul Mishra and AK|OK Anamika Khanna trade in two unique girls’s ready-to-wear collections that praise the colourful tradition and high-quality craftsmanship for which Republic of India is understood thru distinctive designs, patterns and gildings. To praise the coming of those collections on Saks.com and at make a selection Saks 5th Road retail outlets, Saks will host a starting tournament with each designers and noteceable buddies of the manufacturers on Friday, October 18 in Brandnew York Town.

“We are thrilled to introduce two globally celebrated brands to Saks’ preeminent luxury assortment,” mentioned Tracy Margolies, Leading Vending Officer, Saks. “It is a priority for Saks to foster the discovery of diverse talent and creative voices from across the world. We are excited to partner with Rahul Mishra and Anamika Khanna to offer their refreshing takes on timeless, everyday dressing to Saks customers, and we look forward to celebrating Indian heritage and artistry through these brand launches.”

AFEW Rahul Mishra
AFEW Rahul Mishra’s Spring 2025 assortment debuted at Paris Type Presen latter future and is in the stores now at Saks. The gathering serves as a tribute to the eclectic identification of city Republic of India and its ethnic ground. Colourful vegetation and deep hues translate into prints, embroideries and appliqué surfaces which enhance vintage silhouettes together with blouse clothes, pleated trousers, adapted jackets and extra. As a part of Rahul Mishra’s undertaking to assemble undying, on a regular basis items, which handover as dialog starters, his unedited assortment for his eponymous label explores trend as a medium to enjoy tradition, in addition to numerous sight narratives.

“Today’s launch of AFEW Rahul Mishra at Saks marks a significant milestone in my career,” mentioned Rahul Mishra. “When I was honored with the International Woolmark Prize in 2014, the capsule collection I designed for the competition was selected to be carried by Saks Fifth Avenue. To reflect on how my designs have evolved since then, and now embarking on this new partnership with Saks, I am so proud and exhilarated to introduce Saks customers to AFEW Rahul Mishra. This label embodies a vision of effortless, easy-to-wear luxury tailored to the modern woman’s wardrobe, and I believe Saks is the perfect partner to bring that vision to life in the United States.”

AK|OK Anamika Khanna
Anamika Khanna transmits a sunny message that “Everything is AK|OK” in her tough, season-agnostic assortment, now to be had at Saks. AK|OK Anamika Khanna is encouraged through a touring biker of the Bonda Tribe, probably the most oldest tribes in Republic of India, identified for his or her unique aesthetics. Jackets, slouchy pants, drapes and kaftans are remodeled into observation items thru daring prints, embroideries and colours impressed through the Bonda public. In a set made affluent prosperous with component, Anamika Khanna combines thick thread-work embroidery harking back to biker studs to reinvent the theory of city put on.

“I am excited to share the launch of my label at Saks, marking a pivotal moment in my professional journey,” mentioned Anamika Khanna. “This moment is an important step forward, and I look forward to the opportunities it will bring. AK|OK’s garments weave together Indian and global influences, blending traditional and contemporary elements to create versatile and relaxed pieces that empower women to express their true selves. Having a presence at Saks gives us the opportunity to reach a wider, more diverse audience and to further inspire shoppers with the free spirit that embodies AK|OK.”

IMAGES
Click here to get right of entry to AFEW Rahul Mishra assortment imagery (Courtesy Photographs)
Click here to get right of entry to AK|OK Anamika Khanna assortment imagery (Courtesy Photographs)

ABOUT SAKS
Saks is the premier ecommerce platform for luxurious trend in North The usa. Pushed through a undertaking to backup consumers categorical themselves thru related and provoking taste, we handover as a vacation spot to discover and uncover the unedited from established and rising designers. Our expertly curated collection options sought-after names in girls’s, males’s and children trend, in addition to good looks, house and way of life products. During the Saks website online and app, we handover get right of entry to to skilled stylists, inspiring editorial content material and interactive occasions. Our differentiated manner seamlessly combines increased on-line studies with in-person products and services thru an unique partnership with the Saks 5th Road retail outlets.

Consult with Saks.com for more info. Observe @saks on Instagram, TikTok, LinkedIn and Facebook and @Saks 5th Road on LinkedIn.

ABOUT AFEW RAHUL MISHRA
AFEW is Rahul Mishra’s unutilized label of easy, easy-to-wear luxurious designed for a contemporary girl’s cloth cabinet. It’s rooted within the language of the award-winning couturier, and his constancy to celebrating his Indian roots with a world tone. Rising from Rahul’s ingenious tendencies in opposition to nature, ground, artwork and tradition, AFEW articulates trend this is tide but undying. The winner of World Woolmark Prize in 2014 and the primary Indian to be invited to exhibit on the Haute Couture Presen in 2020, Rahul Mishra returns to his love for flexible separates that let a client a couple of extra events to enjoy his designs. Rooted in sympathy and a powerful sense of individuality, AFEW selections up from his namesake prêt-à-porter sequence which in the past showcased on the Paris Type Presen from 2014 to 2020 till his foray into top couture. Designed with an intent of making attention-grabbing conversations round creativity, craft & public, AFEW is considerate on growing linkages between the bodily mode and serve as of the garment. It objectives to assemble types that handover as a medium to start up dialog and upload a definite individualistic worth to the wearer’s persona. A visionary collaboration introduced in January 2022, RELIANCE BRANDS LIMITED (RBL) and the famend Indian fashion designer Rahul Mishra offered their unutilized international luxurious label, AFEW Rahul Mishra and offered the debut assortment on the Palais de Tokyo in Paris at the twenty seventh September 2023, amongst international shops, trend press and logo buddies. For more info, seek advice from afew.rahulmishra.in.

ABOUT AK|OK ANAMIKA KHANNA
AK|OK through Anamika Khanna represents a daring and leading edge intersection of style, artwork, and tradition. Recognized for its fashion-forward designs, summary patterns, and distinctive gildings, the emblem displays a tender, unusual, and fearless spirit. AK|OK blends Indian and world influences, age additionally merging conventional and futuristic components to assemble clothes that embrace self-rule and individuality.

Anamika Khanna constructs her collections with a way of liberation, the place “Everything is AK|OK”—an impressive observation mirrored in her occupation. Her designs empower girls to split sovereign from societal norms, expectancies, and boundaries, letting them categorical their true selves. Her inspiration comes from underground warriors, girls who struggle demanding situations and emerge more potent, redefining femininity as tough, compassionate, and dynamic. AK|OK celebrates those residing goddesses, unbound through the traditional, as they form the sector a extra attention-grabbing, gorgeous playground. For more info seek advice from akok.in.

CONTACT: [email protected]

SOURCE Saks